A completely new URL structure was implemented.High traffic and high revenue pages were removed.I’ve worked on multiple migrations with them before, so I thought, ‘okay, maybe they’ve followed the process from other migrations we’ve done…’īut you already know that didn’t happen! Here’s what did: I got back to the office to find that one of my clients had re-platformed and redesigned their website whilst I was away. During this time, I had no access to running water or electricity-never mind any WiFi or phone signal-so, I was completely off-grid. Last summer, I took a month off work to volunteer with the Orangutan Foundation in the Borneo jungle. ![]() So, what are the consequences of a migration going wrong-does it matter? I once had a client launch the Wednesday before Black Friday-not pretty. Top tip: If you’re an ecommerce website, don’t choose Q4 to launch your new website. Launching during a peak traffic period-this can cause a much bigger loss in traffic and revenue.The migration goes wrong, and you’re slow post-migration to fix the issues.Lack of time or resources-can’t start a thorough migration now? Wait till you can!.Skipping out an SEO consultation-this is where important elements are often missed.underestimating the size of the project, or not alerting everyone who needs to be involved. ![]() Here are some common mistakes to watch out for: Of course, migrations don’t always go to plan.
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